RE—INC, 2024

Role: Oversaw the end-to-end brand 2024 collaboration between re—inc and Angel City FC—managing licensing agreements, working directly with Christen and her company’s team, driving product strategy, leading creative approvals, developing the integrated marketing plan, and producing the campaign shoot (including casting).

This collaboration celebrated Christen’s return to the pitch after a 2022 ACL injury, four surgeries, and healing journey, meant to remind us that Progress Isn’t Perfect.