Born and raised in Long Beach, shaped by the energy of Los Angeles — I’m a multi-hyphenate creative with a deep love for culture, community, and meaningful connection.

My career started in the world of play, working as a buyer for Mattel and Fisher-Price’s largest US distributor, where I learned how to bring hard goods to life — including helping develop a toy line from the ground up.

Since then, I’ve spent nearly a decade building out consumer product strategies across industries — from licensing and product development to retail marketing and campaign production.

I spent four years helping build Angel City FC’s brand and retail experience from the ground up, and have created product for six of LA’s professional sports teams — blending fan passion with brand storytelling to deliver moments that matter.

Now, I’m at Nike, helping with the development of women’s global running apparel — blending innovation, storytelling, and strategy to create product that moves with purpose.

At the core of everything I do is a belief that the most impactful work doesn’t just sell — it connects, it resonates, and it makes people feel seen.