Celebración de Culturas, 2024

Role: Oversaw the end-to-end collaboration with Lola for the 2024 Celebración de Culturas campaign.

I worked closely with our creative team to ensure alignment on the brief, and led the entire process to launch. We activated with the Lola team and local LA Latinx influencers on socials and through an in-game experience to promote the collab and scarf, leading to a sold out collection and opening a pre-order due to demand.

We also integrated a community aspect with a volunteer day and giving 10% back to the non-profit.