Hija de tu Madre

Role: Led the end-to-end collaboration between Hija de tu Madre and Klarna, overseeing all aspects from concept to execution. Managed the licensing agreement, product strategy, and creative direction, while ensuring alignment with Klarna’s partnership goals.

The campaign donated 10% of profits to CARECEN LA and was brought to life through a community-driven shoot captured by youth photographers from Las Fotos Project, ensuring an authentic connection between Angel City FC and the east-LA founded brand and non-profit.